Rainbow Share Price
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Our People
“We value talent. We respect individuals. We are committed to people development. We revere teamwork, dedication and innovation.”
At Rainbow we believe that passion breeds success. We respect individuals and nurture them by empowering them to grow. We value every employee’s contribution to the company as a whole, and believe that self-management and accountability are key elements to foster an efficient and productive workforce. We strive to empower our staff to be passionate in all that they do. We encourage our staff to influence the decision-making process and outcomes.
We are mindful of the fact that our employees strive for career growth, and offer internal training programs in various disciplines across all the functions of the business enterprise.
Nationally over 7500 people work across Rainbow Supply Chain. Rainbow employs people who contribute a diverse range of expertise to our business.
Employment Equity Policy
As a company, Rainbow commits wholeheartedly to the principles embodied in the Employment Equity Act. Our objectives are to:
 Equalise opportunities for all employees
Eradicate any forms of discrimination that may take place
Actively implement plans to ensure our organization is competently staffed and strives towards being demographically representative.
Training of Employees
Rainbow is committed to the training of all its employees to ensure on-the-job efficiency, as well as personal development and growth. We recognise that people are our most important resource now and for the future, and we continually strive to train and develop our employees.
At Industry level, Rainbow is a member of the Agri SETA and participates in the Poultry Sub Sector Unit on skills development matters.
On a personal level, we recognise that our people have varying developmental needs. We encourage the formulation of Individual Development Plans via the performance management process, with both the manager and the individual sharing responsibility. These customised development programs may encompass formal training programs as well as on-the-job training.
The generic training categories offered include:
Technical skills
ABET and Life skills
Hygiene and Safety
Fire fighting/ First aid
Supervisory/Management
Leadership
Over and above this, employees may attend other relevant training programs identified for them.
Employee Health
Clinics
Rainbow provides a core primary health care and occupational service on its operating sites. Regional services are influenced by the identified risks of each region. This guides the different levels of service provision to ensure service delivery that is appropriate to employee needs.
Occupational health care is guided by legislation to ensure that
Employees are monitored
Risk exposure is minimised
A healthy workforce and safe work environment are in place
Primary health and emergency care are absolutely essential to support employees in any large company. At Rainbow, we customise these services as much as possible to meet the needs of our people
HIV/AIDS counselling and support
Rainbow has a formal Chronic Illness and Life Threatening Diseases policy that incorporates HIV/AIDS. Although high on our priority list, we see HIV/AIDS as one of a number of life threatening diseases that require a strong preventative focus, as well as active support for the promotion of employee wellness, both in the workplace and in the community. The wellness management of the company is currently being expanded across the group.
Our HIV/AIDS policy ensures that there is no discrimination in the workplace and
employees attending our clinic services do so with full confidentiality.
The Northern region and KwaZulu-Natal have formalised HIV/AIDS educational and
counselling services to support employees across all levels of the company.
KwaZulu-Natal has extended the counselling service to include wellness
management, disease management and referral.
Worcester is currently restructuring its health services to provide a more needs-
focused service to employees.
Rainbow also sponsors AIDS awareness Youth Days annually to increase
community awareness.
Our Culture
“Doing things inspirationally”
Enormous changes in terms of Rainbow’s direction as an organisation have been implemented. Rainbow has shifted from a commodity based business to a consumer focused organisation. This change alone has impacted Rainbow’s culture as the focus has shifted towards:
Training and developing staff
Relationships and teambuilding
Strong versatile leaders
We encourage “outside the box” thinkers who are creative in solving problems, handling people and leading them forward. The internal training that we offer across the spectrum of the organisational hierarchy has encouraged our employees to be bold, and by doing so we have unlocked exceptional talent needed to take our organisation to the next level.
So what does it take to work for Rainbow?
We are a company that has embraced the diverse cultures of all our employees, which is apt for our line of business, given that all consumers, no matter what race, religion and gender consume our chicken. Consumer insight is at the very core of our business strategy, and therefore it is imperative that we deliver on developing products that cater for our consumers’ every need. We must also foster an attitude which promotes open and transparent relationships with our consumers.
Our Core Competencies
Organisational awareness
Good business acumen and savvy are crucial to identify opportunities and threats in the working environment. Our culture of “doing things inspirationally” has been a testimony to the growth of the organisation.
Strategic influence
Forward thinking individuals who have a strong initiative, persuasive and negotiation skills. Building relationships is at the heart of our business and thus good interpersonal skills are essential.
Inspirational Leadership
The ability to be strong, dynamic leaders who can create solutions to the challenges that face the organisation. Inspirational leadership is goal orientated and encourages diversity.
Innovation
The ability to think of new ideas, to think "outside the box" and to solve problems.
Drive
The ability to be resilient, motivated and passionate. This includes performance and result driven strategies.
Passion for chicken
This is a given! Passion for our chicken and its superior quality is what we are most excited about. Chicken is associated with good times with family and friends and Rainbow is at the heart of this.
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